Justinian Lane
Vioxx Sales Videos Reveal Merck’s Attitude Toward Safety and Sales
Ed at Pharmalot is hosting three sales training videos Merck used to motivate their reps:
For your viewing pleasure, the following three part series of clips about the ultimate training tool - the obstaclizer. Seriously. The device is supposed to help sales reps overcome hurdles to making Vioxx a success. The clips show up on a web site called VioxxDocuments, which contain myriad documents from the Vioxx litigation.
Source: The Vioxx ‘V’ Squad: Reps From Another Universe // Pharmalot
If you’re only going to watch one clip, watch the second one. In it, you’ll see:
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Merck sales reps ignore their supervisors and use a machine they’re warned is unsafe. Sure, the video is very tongue-in-cheek, but what does it say about the ethics of Merck that in a training video it chose to reward and praise sales reps who ignored safety concerns?
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Speaking of safety concerns, you’ve got to see how they depict those physicians who raise questions about the safety of Vioxx. Here’s a hint: In a very demeaning and belittling way.
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Who should make the decision on what drugs to prescribe? Most people think a doctor. Not Merck. The video depicts sales reps going over a doctor’s prescribing habits and determining that the doctor was prescribing too much Ibuprofen and not enough Vioxx. Seems kind of like practicing medicine without a license to me.
Watch the video and decide whether Merck cared more about safety or sales.
P.S. – If FDA preemption were in place, these videos would never have been released.
Posted at 2:27 PM, Aug 27, 2008 in Permalink | Comments (0) | TrackBack (0)
