Is SueEasy the Worst Lawyer Idea Ever?
Cross Posted from New York Personal Injury Law Blog:
When I first heard about SueEasy, I thought it was an April Fool's joke. But it was October when it first appeared as a development concept (see 10/23/07 post: So How Did You Find Your Attorney? SueEasy!!!). Then I thought it must be a practical joke created by some tort "reformers" to highlight really bad advertising that sometimes takes place. Standard operating procedure is to use anecdotes to tar everyone else to win further protections and immunities for big business.
Sad to say, it has now gone live and appears to be yet another grotesque form of marketing, except that this one is actually dangerous and can help kill legitimate cases. (Note: SueEasy links provided by a TinyUrl redirect, so that this embarrassment to the profession doesn't benefit from any PageRank by my linking to it.)
According to the site, "SueEasy is neither a law firm, nor is it a lawyer referral service." That leaves only one thing, a marketing portal of some kind, presumably where lawyers buy space. These types of dumps are a dime a dozen on the web, and I get calls from them all the time. (See: The Ethics of Attorney Search Services.)
But unlike other attorney search services, this one has the potential for some serious damage in a unique way to both client and attorney in personal injury matters.
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