The critical word is "non-binding". If the arbitration were binding you might have cause for complaint. As it is many states have court-ordered mediation, which is essentially the same thing as non-binding arbitration.

Thanks for the comment. Actually, this post was just something I wanted to point in people's direction and allow them to make their own judgement, not really me stating a complaint or not. But, your intuition about my opinion is pretty much on point. I think one problem with this proposal, even if it is non-binding, is that it deters people from bringing valid claims because it's just an added, and an unecessary, hoop. If the non-binding arb turns out against their favor and they then take it to court, that's added costs, added time, and added headache for already-aggrieved individuals, when we already have a court system in place.