BUSH WORDS THAT WORK "To create jobs, my [LONG-TERM] PLAN will encourage investment and expansion by restraining federal spending, reducing regulation and making tax relief permanent. To create [GOOD] jobs, we will make our country less dependent on foreign sources of energy. To create jobs, we will expand trade and level the playing field to sell American goods and services across the globe. And we must protect small business owners and workers from the expansion of frivolous lawsuits that threaten jobs across America. [Much of this we have already begun. and that's why there are almost two million new jobs created in the last year. And we plan to do even more.]"

Why not have 10 of the Fortune 100 CEOs come to Washington and announce that if the Senate will pass lawsuit abuse reform, they each will pledge to hire 10,000 new employees in the next year. It is tempting to counter-attack using facts and figures. Resist the temptation. Several Republicans at the convention made the claim that our economy is chugging along just fine and used statistics to prove it. Well, I've got bad news for you - no matter who you are, if you try to link economic statistics with voter’s pocketbooks, you fail - they just don't see it or believe it. PAGE 20 --- If you still feel the need to reel off statistics, then go right ahead, but understand that these cannot be the brunt of your argument. A more effective message is to focus on why jobs have been lost and what will bring them back. Though the numbers are true, they're just not credible. Instead, focus on the future. Americans don't want to be told things are getting better. They want to hear a plan of action to make them better. The President's language works because it speaks to a series of individual proposals that common sense suggests will lead to job creation and because it identifies a series of specific obstacles that need to be removed.

BUSH WORDS THAT WORK "To create jobs, my [LONG-TERM] PLAN will encourage investment and expansion by restraining federal spending, reducing regulation and making tax relief permanent. To create [GOOD] jobs, we will make our country less dependent on foreign sources of energy. To create jobs, we will expand trade and level the playing field to sell American goods and services across the globe. And we must protect small business owners and workers from the expansion of frivolous lawsuits that threaten jobs across America. [Much of this we have already begun. and that's why there are almost two million new jobs created in the last year. And we plan to do even more.]" But telling people what you are for is not enough. You also have to tell people what you are against. The language below does just that: http://www.politicalstrategy.org/archives/001189.php This is where my opponent and I fundamentally disagree. For the last four years, we have tried to remove the obstacles to more jobs and higher salaries, but both Senator Kerry and Senator Edwards have VOTED NO. President Bush and I believe that when Washington sets taxes too high, and when greedy personal injury lawyers push frivolous lawsuits, Americans lose jobs. You can't say you're fighting for the American worker and support higher taxes and oppose lawsuit abuse reform at the same time. You have to choose.

10) It’s not the size of the business that matters. It’s the “entrepreneurial spirit” that moves people. As a general rule, when you’re defending corporations, you must understand that it is literally impossible to score a language home run. But as unsympathetic as Americans are to corporate America right now, they are still totally supportive of the entrepreneurial spirit of innovation, discovery and success. It is here that your tax simplification, lawsuit abuse reform, and red tape cutting solutions will resonate most. Businesses will be the first to benefit from those solutions, and they’ll be the first to hire on more workers as soon as they get the hint from you that this country’s not going to be hostile to them any longer.